DEBORAH A. HOWARD, MPH

QUALIFICATION STATEMENT
Creative, innovative, forward-thinking, experienced global alliance solution marketing executive in high tech who envisions and executes well-planned, clearly defined strategies mapped to tactics to drive triple-digit growth in markets worldwide. Multi-cultural, multi-lingual, flexible to travel up to 40%, creator and nurturer of cross-functional teams. Pioneer and mentor in high-tech cloud, hardware and software marketing programs which consistently outperform the competition and dominate key business sectors. Top-flight, metrics-driven performance for targeted outbound solutions coupled with strong skills developing and launching new products, architecting websites, generating and nurturing leads qualified for sales opportunities, maximizing ROI from strategic events, and providing dynamic leadership. Fluent in Japanese, conversant in Spanish.

AWARDS      BOARD POSITIONS      CAREER POSITIONS      EDUCATION      SKILLS

AWARDS
At Pure Storage, "Love Your Partner" Award Winner; at Cisco, nominated for two global marketing awards, designated "high potential" manager sponsored for executive MBA course at Stanford Business School, acknowledged at Marketing All-Hands for messaging leadership and "Collaboration Award" winner; at NEC, named "Valuable Team Asset"; at McDATA, "Channel Team of the Year" and "Marketing Maven" awards. At 2 COW HERD, "25 Hottest People on the Web" (featured with Amazon's Jeff Bezos); "Intranet Guru", Netguide; "Deb Howard Service Award," ISP/C; AmazonCity Entrepreneur; Netguide "Gold Website"; History Channel Outstanding Website; and Long Beach City Council Award for excellent service. At UCLA, Beverlee A. Myers Award; Pew Trust Fellowship; Fred Bixby Fellowship, Chancellor's Fellowship, Chancellor's Marshal, UCLA; Distinguished Scholar Award, UCLA Alumni Association; Delta Omega, National Public Health Honor Society; at Brown, National Merit Scholar Finalist; AFL/CIO, Bank of America Math & Science, La Seratoma, Lion's Club, and Rotary Club Scholarships; Brown Scholarship; and Fellowships at University of Cambridge, England and Keio University, Japan.

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BOARD POSITIONS
Onyx Internet UK, 2001-2004; 2 COW HERD (ISP and VAR), 1996-2000; UCLA Alumni Association (Public Health President; VP; Programs); Associated Students UCLA (ASUCLA) Chair; UCLA Grad Student President, elected to 2 terms.

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SKILLS
Outbound Marketing: Experience in strategic marketing plan development, trade show coordination, media strategy, geographic and niche marketing on a global basis. Contributor to several S1 prospectuses, multimedia collateral development, and sales RFPs. Expertise in enterprise and small to mid-size markets focused on the financial, retail, manufacturing, legal, and health care vertical markets along with channel development (VARs, integrators, ISVs, ISPs). Extensive web-enabled experience.

Product Development and Management: Experience with core to edge telecom, datacom and storage equipment. IP knowledge includes architecture, routing, standards, hardware and software development. Architect of ISP data network and developer of full range network consulting and consumer ISP products at 2 COW HERD; developed full line of Tier 1 IP products (VoIP, VPNs, data connections) at Onyx, launching 12 product lines in three countries (US, England, and Japan); contributor to storage hardware and software product development at Nishan.

Product Marketing:Experienced developer of product collateral (data sheets, white papers, application and tech notes, messaging). Developed media, training, and sales materials for IP storage HW/SW products at Nishan, storage management software solutions at InterSAN, and HW/SW at McDATA. Launched six products (including Intrepid 10000, 4Gb switches Sphereon 4400 & 4700, Eclipse 1620 and 2640, and software) for multiple channels worldwide at McDATA.

Press Placements: Over 500 major articles in Newspapers: USA Today, New York Times, Washington Post, Los Angeles Times, Boston Globe, San Francisco Chronicle, San Jose Mercury News, Seattle Post-Intelligencer. Business Publications: CNN News, Forbes, Investors Business Daily, Wall Street Journal. Trades: Advertising Age, Byte and Switch, Communications Week (Europe), Computer Shopper, Computer Technology Review, Computer World, Information Week, Infostor, Industry Standard, Information Week, Inter@ctive Week, Internet Week, Net Economy, NetGuide, Network World, Red Herring.

Media Appearances: ABC, CBS, CNN, CSPAN, Ralph Edwards Productions, Mark Goodson Productions, Merv Griffin Enterprises, Joe Hamilton Productions, Kline & Friends, MACH3 Productions, NBC, Bob Stewart Productions. Broadcast features include: Whew! (1979), Jeopardy (1985), $100,000 Pyramid (1987), Joker's Wild (1991), Scrabble (1993), NPR Radio (1994), Minnesota Public Radio (1997), Win Ben Stein's Money (1998), US Congress House Judiciary Committee testimony (1998), and Who Wants to be a Millionaire? (2015).

Public Speaking: Industry conferences (TechTarget Backup School, ISP Forum, ISPCON, OECD), training programs (internal & external), regulatory (FCC, FTC, California Legislature, Congressional Judiciary Committee, White House) and health venues (State of California Health Department, County of Los Angeles Health Department, UCLA Community Service Programs).

Technical Skills: Competency in Internet, network, mainframe, and personal computer applications. Familiar with client and server applications; databases, statistical programs and middleware; e-mail; web editing tools; word and graphics processing.

Budget: Line management expertise up to $52 million, experience with projects budgeted up to $10 million.

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CAREER POSITIONS
Deb's inauguration into high tech was as President and Chair, Board of Directors of 2 COW HERD, a boutique ISP and VAR. She developed networking, internet, and storage solutions for accountancy, health, and legal verticals, obtaining certifications with Apple, Compaq, DEC, Hewlett-Packard, Microsoft, Novell and SCO. As the face of the business, her primary responsibilities were to create marketing strategy, conduct media appearances, and serve as sales lead. Along the way, she earned top entrepreneurial awards including "25 Most Influential People on the Web" (named along with Jeff Bezos of Amazon.com), Netguide "Intranet Guru" and "Gold Website", History Channel "Outstanding Website", and AmazonCity Entrepreneur. She was featured in USA Today, Los Angeles Times, New York Times, and many industry trade publications. Her concept and execution for a local cable commercial entitled “Alien Cow” was nominated for a regional Clio® award. She closed $3M in high margin new accounts with Norton Antivirus; Pritikin Longevity Center; New Crime Production (John Cusak); Inspector Gadget Animation; Matt Groening (“The Simpsons”); and production companies such as Academy Award® winning Digital Domain and Rhythm and Hues. She also served as the contracted Program Director of CDC Western Region STD/HIV Prevention Training Center, coordinating 25+ educational events annually for 2K healthcare professionals across 5 states and Pacific, where she earned a Long Beach City Council Award for excellent service.

Deb was also Executive Director and Chair of the Board of the Internet Service Providers' Consortium, (ISP/C), then the-largest international trade association of Internet Service Providers. She also was the lead sales director for their annual Internet Service Provider's Forum (ISPF) trade show. As a founding member, lead spokesperson, and lobbyist at state, national, and international levels for ISP/C, she developed programs and spoke at numerous events to build brand awareness, obtain regulatory approvals, and generate new revenue opportunities. She developed and executed a strategic marketing plan to grow membership 400% and close $3M in new trade show sales while also fashioning a member discount program with 30 vendors resulting in $1M+ savings for consortium members and $50K+ in direct revenue. Deb was invited to speak at the White House, House of Representatives Judiciary Committee, and chaired a global Internet governance workshop sponsored by the Organization for Economic Development & Cooperation.

After moving full-time from "Silicon Beach" to "Silicon Valley", Deb was named Director for global marketing efforts at ISP, Onyx Networks (now Pulsant). Her scope included product development, branding, corporate communications, advertising, and trade shows. Managing worldwide marketing for networking products and leading key business initiatives to ramp revenue growth, she conceived and implemented worldwide customer acquisition strategy with first year ramp to $12M direct sales. Selected as a lead negotiator for the acquisition of profitable ISP in England, Deb facilitated the generation of $3M net new total sales annually in the year after acquisition. She also architected 12 Tier 1 IP products (VoIP, VPNs, data connections) and directed their successful launches in US, England, and Japan. Deb also drove Onyx's Cisco Powered Network Program effort, applying and qualifying Onyx for $250K in market development funds.

With her next stop at startup Nishan Systems, Deb was responsible for website development, including the public site and extranets for sales and channel partners; collateral development (datasheets, white papers, application notes, and technical briefs); trade shows; executive speaking coordination; press releases; and analyst/media relations. In the first year after product launch, she secured 5 reseller relationships which produced $1.2M in annual sales and was an integral member of the team that closed reseller deals with HDS, IBM Global Services, and Tokyo Electron which delivered 60% of the subsequent year’s $25M in sales revenue. Garnering publicity in 300+ major articles in leading newspapers, business publications, and trade journals including USA Today, New York Times, CNN News, Forbes, Wall Street Journal, Byte and Switch, Advertising Age, and Computer Shopper, Deb also orchestrated winning award submissions for Byte & Switch, Computer World, InfoWorld, Red Herring, and the San Francisco Chronicle. She also rallied resources to produce 750 sales-ready enterprise leads despite minimal marketing budget.

Following Nishan Systems, Deb was named Director of Marketing Programs at another storage startup, InterSAN. Deb led go-to-market activities including trade shows and events, collateral development, website, comms, PR, and more. As part of InterSAN's management team, Deb contributed to efforts resulting in PATHline, InterSAN's flagship product, being named as the 2002 Product of the Year for storage management software by Network Magazine. She led successful award efforts in Byte and Switch, Computer World, and Network World while identifying and qualifying 2500 enterprise leads leading to 10 major closed sales generating $2.5M in revenue while initiating sales pipeline that later produced $1M in sales.

Following InterSAN, Deb was named Sr. Product Marketing Manager at Sanera, a storage director startup later acquired by McDATA ironically at the same time as Nishan Systems, making Deb a double acquiree. While at McDATA (later acquired by Brocade, which itself was later acquired by Broadcom), Deb was the worldwide channel marketing manager responsible for over 300 channel partners including distributors and VARs. Later promoted to global senior marketing manager for alliances, Deb had worldwide responsibility for full range outbound marketing efforts (including product launches) for alliance partners Hitachi Data Systems and Sun. She was one of the crew named "Channel Team of the Year" in 2006 and received the company-wide "Marketing Maven" award.

Deb was recruited to become Director of Product & Channel Marketing at NEC Corporation of America, a subsidiary of NEC, a Global 200 company with then-$41 billion in sales and 154,000 employees. At NECAM, Deb was responsible for full range outbound marketing in North America (including product launches, solutions, enterprise & channel lead gen, telemarketing, channel development, multimedia collateral, websites, events, and more) for the Advanced Storage Products Group. Deb was responsible for the successful multi-phase launch of NEC's strategic grid storage platform, HYDRAstor, winner of the 2007 Product of the Year for backup and disaster recovery hardware from SearchStorage. As a result of developing a qualified opportunity pipeline in excess of $100 million and launching channel program to three distis and over two hundred SIs/VARs, Deb was recognized by the NECAM Sales Team as an "outstanding company asset".

While still at NECAM, Deb was then promoted to Sr. Director of Corporate and Partner Marketing driving strategic marketing initiatives for IT Platform and IT Solutions Groups, providing leadership to senior marketing reports to ensure exceptional management of multi-channel North American outbound marketing efforts. Additional duties included launch of channel program to 6 distributors and 200 SIs/VARs. She administered a $5M marketing budget while crafting the group's Salesforce.com CRM solution from the ground up generating 70K leads qualifying 5K leads to sales readiness within a year and resulting in $100M opportunity pipeline. Also instigated Intel Inside Partner Program, securing unprecedented $500K in matching marketing funds in less than 4 months.

Deb was then recruited to Cisco, where she spent almost six years as the Global Senior Marketing Manager for various Data Center and Cloud Product, Services and Solutions marketing groups providing marketing strategy for the fastest growing areas of Cisco business. Among other positions, she was the Global Senior Marketing Manager for event strategy and portfolio responsible for 35+ global data center and cloud events and a $12M budget (inc. $3M Intel support); messaging and positioning; and campaign integration resulting in $150M pipeline. Previously, she was the Global GTM team lead for DCC/DCV and Switching Solutions responsible for a $17B portfolio directing a staff of 14 responsible for ads/demand gen; web and intranet; events; and sales/partner enablement with a budget of $15M. Her first position was as the Unified Fabric/Nexus/Storage team lead and SANVirtuosity marketing lead w/ VMware & Emulex, where she was also the lead for Doubledown channel enablement Program with 15% revenue and 4% market share gains for SAN; created Unified Fabric lead program for channel partners with $6M ROI from $35K investment. Nominated for two global marketing awards; designated "high potential" manager sponsored for executive MBA course at Stanford University Graduate School of Business; acknowledged at Marketing All-Hands for messaging leadership; and "Collaboration Award" winner.

The next company to come calling was Pure Storage, where Deb was recruited to be Director of Global Alliance Marketing. While there, she was responsible for global marketing strategy for the ecosystem of 50+ technology alliance partners with a $1.6M/annum budget. She also sold ~$2M sponsorships for their main customer event while leading the global effort to garner >$3M in co-marketing investments from partners w/ $450M yearly multi-touch opportunity influence.

As of November 2018, Deb is considering options for her next position - if you are interested to discuss possibilities, please contact her! (See contact info below, email written out to protect against spam bots.)

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EDUCATION
A.B. in Medical Education Program (sciences) and East Asian Studies (Japanese), Brown University
(National Merit Scholar Finalist; AFL/CIO, Bank of America Math & Science, La Seratoma, Lion's Club, and Rotary Club Scholarships; Scholarship at Brown; Fellowships at Cambridge University, England and Keio University, Tokyo, Japan)

Master's of Public Health, Population Studies (demography), University of California, Los Angeles (UCLA)

Advanced Marketing Certificate, Stanford University Business School

Coursework and Exams completed for research doctorate, University of California, Los Angeles (UCLA)

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CONTACT DEB:
Deb Howard
Santa Cruz, CA and Long Beach, WA
Mobile: 408.204.2085
deborahannhoward at gmail.com