DEBORAH A. HOWARD, MPH
Santa Cruz, CA +1-408-204-2085
creeksidedeb@yahoo.com

QUALIFICATION STATEMENT

Seeking senior marketing role in storage leveraging my outbound and inbound expertise in networking (LAN, MAN, WAN), storage (DAS, NAS, SAN) and security (encryption, authentication) markets including enterprise software, storage hardware and professional services.

“Field-centric” perspective launches sales teams to exceed revenue targets through timely delivery of relevant sales tools. Daily exposure to customers’ needs for advanced solutions and solid awareness of industry developments.

Keen sense of finance, insurance, legal, health, telco, manufacturing, and other vertical sectors with ability to articulate direction to diverse audiences: customers, channel, executives & staff, media & analysts. Experienced presenter and producer of multimedia sales tools.

CAREER POSITIONS

Director, Product & Channel Marketing
NEC Corporation of America
Santa Clara, CA (9/06 to present)

Global 200 company, $41 billion sales and 154,000 employees. Responsible for full range marketing in North America (product launches, solutions, enterprise & channel lead gen, telemarketing, channel development, multimedia collateral, websites, events, and more) for Advanced Storage Products Group.

Responsible for successful multi-phase launch of strategic grid storage platform, HYDRAstor, winner of 2007 Product of the Year for disaster recovery hardware from SearchStorage. Developed qualified opportunity pipeline in excess of $100million; launched channel program to three distis and over two hundred SIs/VARs. Recognized by Sales Team as outstanding company asset.

Sr. Worldwide Marketing Manager
McDATA (Sanera + Nishan)
Santa Clara, CA (8/00 - 11/01 & 8/03 - 9/06)

Publicly traded storage networking company. Responsible for full range marketing worldwide (product launches, HQ relationship, solutions, channel lead gen, multimedia collateral, websites, events, and more) for Hitachi Data Systems and Sun. Increased sales 200% (HDS) and 400% (Sun/STK); received 2006 “Channel Team of the Year” and company-wide “Marketing Maven”.

Launched seven midrange & enterprise products to channels (i10K, 4400/4700, 1620, 2640, and software). Prior position as worldwide channel marketing manager responsible for 350 disti & VAR channel partners. Coordinated 100 channel events yearly. Team lead to create extranets for Dell, HDS, HP, IBM, StorageTek and Sun OEMs, PartnerPlus VAR/VAD and OPENready programs. Created 10 technical web-based training courses across full line of products. Increased channel sales 280%, sales incentive participation 52%, and payouts 300%.

Senior Product Marketing Manager
McDATA (formerly Sanera Systems, McDATA acq’d)
Sunnyvale, CA (8/03 to 10/03)

First backbone storage director switch company. Responsible for project management, outbound product marketing (white papers, datasheets), lead generation, sales tools, and trade shows targeting Global 2000 enterprises. Acquired by McDATA.

Director, Marketing Programs
InterSAN (Finisar acq’d)
Scotts Valley, CA (1/02 to 8/03)

Pioneer in storage area management (SAM) software. Responsible for outbound marketing, lead generation, channel and end user communication, sales tools development, customer surveys, trade show strategy and implementation, executive speaking, project management and product launches targeting Global 2000 enterprises. Responsible for go to market activities to launch PATHline, awarded storage software Product of the Year by Network Magazine 2002. Produced websites (public, intranet, partner extranets) and collateral (white papers, data sheets, app notes). Successful award entries for Byte and Switch, Computer World, and Network World.

Director, Marketing Communications
McDATA (formerly Nishan Systems, McDATA acq’d)
San Jose, CA (8/00 to 11/01)

First supplier of native IP storage solutions. Responsible for outbound product marketing, public relations strategy and briefings, channel development, events, executive speaking, and product launches targeting Global 2000 enterprises. Produced PR, websites (public, intranet, channel), webinars, seminars, and collateral (white papers, data sheets, app notes). Successful awards for Byte&Switch, Computer World, InfoWorld, Red Herring, San Francisco Chronicle. Acquired by McDATA.

Director, Worldwide Marketing
Onyx Networks
Burlingame, CA (3/99 to 7/00)

International IP backbone start-up of publicly traded company, Pacific Gateway Exchange, 5th largest US telco with $600 million revenue. Chief marketing officer worldwide responsible for all marketing including inbound product development/management, outbound marketing, public relations, channel development, branding, advertising, trade shows, and speaking for networking products targeting Global 2000 enterprises. Led successful “Cisco Powered Network” effort. Led M&A team to profitable acquisition of Onyx Internet UK.

Executive Director
Internet Service Providers' Consortium (ISP/C)
Venice, CA (3/96-3/99)

World's largest ISP trade organization. As Chief Executive Officer, grew membership 400 percent and closed $3 million in new sales for trade show. Main spokesperson and lobbyist at state, national and international levels. Invited speaker to White House, Judiciary Committee, and Organization for Economic Development and Cooperation. Developed successful services program involving 40 vendors featuring products and services of interest to ISPs, generating substantial new revenue opportunities for both the vendors and ISP/C.

President
2 COW HERD
Venice, CA (9/91-3/96, Co-Founder and President; 3/96-8/00, Chair, Board of Directors)

Premier Southern California VAR/ISP. As founding partner, led teams to develop networking, Internet, and storage solutions for accountancy, health, & legal. Network architect. Apple, Compaq, DEC, Hewlett-Packard, Microsoft, Novell and SCO certified solutions seller. Recipient of several outstanding entrepreneur awards. Reason left: To take directorship at ISP/C.

SKILLS

Outbound Marketing: Experience in strategic marketing plan development, trade show coordination, media strategy, geographic and niche marketing on a global basis. Contributor to several S1 prospectuses, multimedia collateral development, and sales RFPs. Expertise in enterprise and small to mid-size markets focused on the financial, retail, manufacturing, legal, and health care vertical markets along with channel development (VARs, integrators, ISVs, ISPs). Extensive web-enabled experience.

Product Development and Management: Experience with core to edge telecom, datacom and storage equipment. IP knowledge includes architecture, routing, standards, hardware and software development. Architect of ISP data network and developer of full range network consulting and consumer ISP products at 2 COW HERD; developed full line of Tier 1 IP products (VoIP, VPNs, data connections) at Onyx, launching 12 product lines in three countries (US, England, and Japan); contributor to storage hardware and software product development at Nishan.

Product Marketing: Experienced developer of product collateral (data sheets, white papers, application and tech notes, messaging). Developed media, training, and sales materials for IP storage HW/SW products at Nishan, storage management software solutions at InterSAN, and HW/SW at McDATA. Launched six products (including Intrepid® 10000, 4Gb switches Sphereon™ 4400 & 4700, Eclipse™ 1620 and 2640, and software) for multiple channels worldwide at McDATA.

Press Placements: Over 500 major articles in Newspapers: USA Today, New York Times, Washington Post, Los Angeles Times, Boston Globe, San Francisco Chronicle, San Jose Mercury News, Seattle Post-Intelligencer; Business Publications: CNN News, Forbes, Investors Business Daily; Wall Street Journal; Trades: Advertising Age, Byte and Switch, Communications Week (Europe), Computer Shopper, Computer Technology Review, Computer World, Information Week, Infostor, Industry Standard, Information Week, Inter@ctive Week, Internet Week, Net Economy, NetGuide, Network World, Red Herring.

Media Appearances: ABC, CBS, CNN, CSPAN, Ralph Edwards Productions, Mark Goodson Productions, Merv Griffin Enterprises, Joe Hamilton Productions, Kline & Friends, MACH3 Productions, NBC, Bob Stewart Productions. Broadcast features include: Whew! (1979), Jeopardy (1985), $100,000 Pyramid (1987), Joker’s Wild (1991), Scrabble (1993), NPR Radio (1994), Minnesota Public Radio (1997), Win Ben Stein’s Money (1998), Judiciary Committee (1998).

Public Speaking: Industry conferences (TechTarget Backup School, ISP Forum, ISPCON, OECD), training programs (internal & external), regulatory (FCC, FTC, California Legislature, Congressional Judiciary Committee, White House) and health venues (State of California Health Department, County of Los Angeles Health Department, UCLA Community Service Programs).

Technical Skills: Competency in Internet, network, mainframe, and personal computer applications. Familiar with client and server applications; databases, statistical programs and middleware; e-mail; web editing tools; word and graphics processing.

Budget: Line management expertise up to $52 million, experience with projects budgeted up to $10 million.

AWARDS

“25 Hottest People on Web” (featured with Amazon's Jeff Bezos); “Intranet Guru”, Netguide; Deb Howard Service Award, ISP/C; AmazonCity Entrepreneur; Netguide Gold WebSite; History Channel Outstanding Website; Beverlee A. Myers Award; Pew Trust Fellowship; Fred Bixby Fellowship, Chancellor's Fellowship, Chancellor's Marshal, UCLA; Distinguished Scholar Award, UCLA Alumni Association; Delta Omega, National Public Health Honor Society; Brown University Scholarship.

BOARD POSITIONS

Onyx Internet UK, 2001- ; 2 COW HERD (VAR), 1991-2000; UCLA Alumni (PH President, 1988-89; VP, 1987-88; Programs, 1986-87); ASUCLA, 1984-86 (Chair, 1985-86); UCLA Grad Student President, 1984-86.

INTERESTS

International travel and living; languages (English, Japanese, Spanish); Asian antiques; photography; gardening; creative writing; impact of the Internet on culture, society, and law.

EDUCATION

A.B. in Medical Education Program (sciences) and East Asian Studies (Japanese), Brown University

(Scholarship at Brown, Fellowships at Cambridge University, England and Keio University, Tokyo, Japan)

Master’s of Public Health, Population Studies (demography), University of California, Los Angeles (UCLA)

Coursework and Exams completed for research doctorate, University of California, Los Angeles (UCLA)


To contact Deb for further information:

Deb Howard
Santa Cruz, CA 95060
Mobile: 408.204.2085
CreeksideDeb@yahoo.com